Mitchel Hitchcock

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mitchel hitchcock

Mitchel Hitchcock is the Managing Partner of Playbook Management International (PMI) which is a Dallas Texas based Sports Management firm. Before launching PMI in November 2009, Hitchcock had an impressive career in Major League Soccer where he helped grow the league from the early, struggling years to the strong, vibrant league that it is today. During his 12+ year MLS career, Hitchcock worked his way from the bottom of the organization (entry level sales rep) to the top of the organization (President & General Manager.) Hitchcock was the most decorated Business Executive in MLS History having won the MLS Sales Director of the Year award 4 times, his Sales Teams won MLS Sales Team of the Year 5 times and he was recognized as the Commissioner’s New Business Leadership Award winner as a Sales Rep. Hitchcock is the only MLS Leader to have hosted and led the Major League Soccer Championship game, MLS CUP, four times (all 4 games were SOLD OUT.)

As the Managing Partner of PMI, Hitchcock has has the pleasure of working with NASL and many of the NASL clubs. One of the recent PMI success stories is the successful launch of the San Antonio Scorpions. PMI helped acquire the rights to the NASL Franchise for the teams’ Owner; developed the comprehensive strategy for building the brand and business of the franchise (called the Playbook) then PMI executed the plan through a management agreement. Through the two year Management Agreement with the Scorpions; Hitch served the role of President of the team for the Scorpions successful launch and inaugural season where the team averaged 9,147 fans per game, sold significant sponsorships including a long term naming rights deal to Toyota for the new soccer specific stadium, Toyota Field which will open in April 2013 and the Scorpions won the NASL Regular Season Championship in their expansion season

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